Zara is a Spanish clothing and accessories retailer based in
Galicia, Spain. The company was founded in 1975 by Amancio Ortega and Rosalia
Mera, it has become the main brand of the Inditex group (the worlds largest apparel
retailer). Who also own brands like, Massimo Dutti, Pull and Bear and Zara
Home. As of 2017 Zara managed up to 20 clothing collections a year.
Zara was originally named ‘Zorba’ after a film Zorba the
Greek, but was then changed to Zara after learning there was a bar named the
same thing that was very close by. The first store featured low-priced
lookalike products of popular, high-end clothing lines. Additional stores where
then opened throughout Spain and continued to grow. In 1988, the company started
its international expansion through to Portugal. In 1989 it came to the United States
and then France in 1990.
Zara stores have women’s and men’s clothing and well as Zara
kids. Zara’s products are supplied, based on consumer trends. All of the
clothing is processed through the distribution centre in Spain. Zara produces
over 450 million items per year.
There are over 2,100 Zara stores located across 88 countries.
Zara usually selects the best located and most expensive real estate locations
in the word.
Zara have profiled themselves as a very high end brand, state
their target market as people from a high class. “Zara is always striving to
meet the needs of its customers at the same time as helping to inform their
ideas, trends and tastes. The idea is to share responsible passion for passion
across a broad spectrum of people, cultures and ages.”
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